Product and Product Marketing For Good.
We demystify and accelerate growth through blended product and marketing strategies, specializing in both 0-to-1 innovation and scaling existing products.
Built for bold missions.
Our primary focus is helping social impact companies or female and non-binary founders.
Our Services: Fractional Leadership or Project Based
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PRODUCT
Product Strategy Planning
Development
Roadmapping
Discovery & Experimentation
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PRODUCT MARKETING
Positioning & Messaging
Packaging & Pricing
Product Launches
GTM Strategy
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RESEARCH
Prospect Research
Market or Customer Research
Segmentation
Concept Testing
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GROWTH
Growth Audits & Diagnosis
Experimentation & Testing
Optimization
Prioritization
Why Work With Us?
Other than our cheerleader, Mocha, who might join a call?
We bring both product and marketing together with our additional, vetted on-demand resources ready to support
We are grounded in partnership - becoming part of your team and build alongside you; we don’t run away when it’s time to execute
We are networked with specific expertise in mission and growth
Meet the Founders
Shelby and Liz met at edX - respecting one another's work from afar and then collaborating to grow the business. Together, as leaders of the edX growth strategy, they more than doubled revenue, and brought multiple new, innovative product lines to market. This work laid a critical foundation for edX's $800M acquisition. Their shared ideology around getting results, caring for a mission, and leading with kindness sparked a fast friendship and now a business.
“We started Two Good Impact because we want to use our powers for good - to work together every day, helping businesses with a mission succeed. We don’t see ourselves as consultants or an agency - more as a partner. We care about the impact of our work, not just doing the work. And we promise to do good work, to always be upfront and honest even if the truth is hard, and to partner with kindness.”
No suits. No jargon. Just good work with people who care.
Whether you’re an owner-operator, just starting to scale, or already scaled - we’d love to hear where you might need a hand. Our honest answer will be: we want to help.